Challenges of Mobile Commerce Essay

Currently, in that respect are a number of brisk employment applications that can be utilize by consumers with suitable handsets. For example, now customers in some countries like Japan and UK cop via their busy handsets exactly similar to shop in malls. The applications include smooth banking (financial services), advertising, intersection location and shopping, auction and reverse auction, and entertainment, to shit a few (Varshney and Vetter, 2001). Table 1 shows summary of vigorous e- job that is now procurable in market. The table also explains the applicable questions for each alert commerce applications.Among 12 issues in active commerce, this paper barely considers three of them they are security issues of quick commerce, maturement of complex application in limited repair of supple processor, and human-handhelds embrasure through the development of attractive pictorial user port wine in prompt devices (Tarasewich, Nickerson, and Warkentin, Merrill, 2002 ). Amidst the increasing number of consumers that shop online via nimble devices, there is a potential menace that could prevent the fast adoption of mobile commerce the threat is security.It is known that electronic commerce including e-commerce is potential to malware that contains viruses, adwares, or hijackers that demand our credit card selective information and direct it into a remote host for come along criminal actions. In order to top this threat, mobile application developers provide superior threat into personal and corporation occult information such as countersignature and personal identification number (PIN).Since calculator technology has gone mobile, the applications and computer computer programme also follow. Therefore, it is also common to dumbfound many applications that tailored to work on mobile devices such as wireless e-mail and Microsoft Office for mobile handsets. However, mobile devices have some drawbacks such as limited bandwidth allocation that restricts the use of some(prenominal) mobile applications such as mental picture conferencing over the phone, amply-speed net, bus on demand and may others.In addition, mobile handhelds are also limited in processor speeds in which highest processor speed for typical PDAs is about 400 megacycle per second while desktop computers have achieved much than 2 GHz. The question is what type of interface that between the messaging services. Fortunately, to simplify and alter customers to use mobile devices, currently, there is hot module called a hyperbolic direct that allows users to view and present their information on an easy-to-use, interactive, multi-dimensional tree, with additional visual navigation features.By definition, hyperbolic trees are dynamic visualizations, nevertheless like tree map, fisheye view, cone cell trees, cam trees, and perspective wall that based on interactive manipulation of the structure of the information (Ovaska, 2004). The interesting par t in the development of visualization in mobile handhelds is that fact that such devices such as impudent phone and PDA have piffling screen than desktop computer. This fact underlies the elbow room information presented in the devices.Mobile commerce is the next step of online commerce. Therefore, the opportunity for mobile commerce lies on the number of mobile service penetration rates. According to ITU (2005), UK records 62% of mobile penetration rates. This considerably high penetration rate has put mobile subscribers in the U. K. to surpass those in furbish up phone lines and imply that mobile commerce will be easily adoptable by U. K. consumers. Table 2 shows U. S. internet penetration rate compared to other countries in the world.