Sales and Marketing Assignment Example | Topics and Well Written Essays - 750 words

Sales and Marketing - Assignment Example It operates in a rapidly growing industry which requires personalized services to meet client requirements. Event management is a huge business since it cuts across all sectors of the economy including: corporate, organizations, individual and family functions. The clients need a service provider that can offer the best publicity to an event and that which ensures time is effectively managed to avoid operational hiccups. I am expecting to cut into this already existing market by offering differentiated solutions for instance, comprehensive budgeting, to my clients which will ensure the events are a success. The business operates in a liberalized market which increases competition because of little monopolistic tendencies. The following guidelines should be followed when developing strategies for marketing an event. Make a plan of action: This will help by providing direction to the event management process in achieving set objectives. A written and timed action plan with defined targ ets ensures efficiency in handling event management.Study the target audience: Having comprehensive knowledge of your targeted audience gives the marketer ideas on their tastes and preferences and this helps the company tailor its products according to market demand. Highlight the product: this is done by ensuring the product stands out from the rest. PlanIt has a catch phrase (â€Å"conceive the event and we will PlanIt Extreme†) which says all about company capabilities.Highlight the product: this is done by ensuring the product stands out from the rest.

Summary Essay Example | Topics and Well Written Essays - 500 words - 122

Summary - Essay Example which contributed to the development of the New Negro movement and culture. The book helps us better understand the reasons and realms of political and social struggle of Afro American people as well as get acquainted with the major cultural achievements of the time. Lewiss article â€Å"The City of Refuge† may be nominally divided into two sections: in the first part the author gives an overview of lifestyle and conditions in Harlem of the late 1910s, while another part is dedicated to Marcus Garvey – his biography, views and activity. Action is majorly focused between 130th to 145th Streets, where the number of Afro American inhabitants was the highest. â€Å"Everybody in Harlem was rich†, - David Lewis (1997) wrote. Hotels, cabarets, vaudeville houses, casinos were everywhere in Harlem. They brought together talented and famous composers, musicians, singers, dancers, poets and others. It was the time when â€Å"Negro† music such as jazz and dances became popular all over America. Names of Jim Europe, Irene and Vernon Castle, Nick la Rocca were well-known and celebrated far beyond Harlem. At the same time, Harlem was a â€Å"forum for serious racial palaver† (Lewis, 1997), where the views of Marcus Garvey were hears for the first time. Bearing pan-African ideas, he stayed for the recognition of African nationality, proclaimed the necessity of creating the country of New Africa that would be a motherland for Negros all over the world, defended ethnic identity and equal rights with â€Å"whites† of â€Å"black† people. Another Lewiss article â€Å"Stars† outlines lives and works of four outstanding poets of Harlem Renaissance: Claude McKay, Jean Toomer, Langston Hughes, Countee Cullen. In their poems and ballads, authors strove to â€Å"promote racial advancement through artistic creativity† (Lewis, 1997) and showed that â€Å"black† poetry can be not least worthy than non-blacks. These poets laid